![]() How much ephemeral content should we be sharing? Perfectionism is losing its appeal so we would recommend focusing on telling your brand’s story from a genuine perspective. Given this high visibility, you’ll want to ensure you’re creating stories that truly resonate. Rather than being buried among your other posts, stories are pinned at the top of the page. Stories carry the additional benefit of a brighter spotlight. This can be accomplished with branded filters, geo-filters, polls and live-stream videos allow brands to connect with an audience on a more candid level – perfect for startups and small business. Stories are also a great way to boost engagement via interactivity and user-generated content. This is partly due to the “FOMO” factor, with users checking in more frequently to avoid being left out. It’s roughly doubled the amount of time people spend on Instagram. The reason that ephemeral content is important in social media marketing, is because it has had a profound effect on user engagement. So, the question marketers should be asking is, “Why is this trend important and how should we respond?” The power of story-telling and engagement: With all the hype, Whatsapp is now testing disappearing messages as well. Today, we see the widespread use of Stories, which have become key features on both Facebook and Instagram. Since then, Snap has grown to 200 million users and ephemeral content has been exploding in popularity. Ephemeral content – which refers to posts/ messages that vanish within 24 hours – was first introduced by Snapchat in 2013. Short-lived stories are a path to increased engagement. Ephemeral (adj.) lasting for only a short time What is Ephemeral Marketing? ![]() For example, TikTok, Instagram Stories and Snapchat. Your CTA becomes widely diverse and more original, encouraging more conversions.Ephemeral content is social media content that is only available for short periods of time. You can customize your ads as much as possible to make them fun and appealing to the masses in order to boost your leads. With ads through Instagram or Facebook stories, you’re given the opportunity to present your brand in a more relatable fashion. The use of fun filters and even gifs encourages more users, younger users especially, to use these apps more often because of the light-hearted nature. Ephemeral content has truly become a revolution. Social media users today are interested in content that makes use of augmented reality through filters or funny masks. With the success of Snapchat, the biggest social media platforms soon followed suit. Don’t be afraid to have fun and try new things! Why should you use ephemeral content? Create ‘behind the scenes’ content that will help build trust by giving them a closer look into your business. Keeping this in mind, we recommend that you stay personal and informal with your marketing content. Create a story using style and language that will resonate with your audience and keep them hooked.Īuthenticity is an important factor for social media users when it comes to deciding what brands they want to engage with and follow. If you plan it out, you don’t have to keep guessing what happens next. Storytelling is the main aspect that needs to be considered when marketing in general. How can you optimize ephemeral content for success? ![]() Stories are also shareable and this will boost your visibility as it just takes a simple tap for users to send your story to their friends!īesides just regular social media stories, ephemeral ads also help to increase your reach! With paid content, your stories will appear in a separate feed on different platforms and it’s a great way to algorithms. This builds a sense of excitement and eventually builds a loyal fanbase. Ephemeral content paints brands in a more human light, making them seem more relatable. Social media users in 2020 love to engage with content that’s raw and authentic. Running polls and asking viewers for their opinions will encourage user engagement while tagging other social media will allow you to gain more attention. Social media stories can encourage users to create their own content with elements such as branded filters and geo-filters as a way of interacting with your brand. Similar to FOMO, the fear of missing out, users may feel the need to engage with social media stories so that they don’t miss out on any campaigns that you may be running.Įphemeral content also allows users to engage with brands on personal levels when you compare it to other forms of advertising. How can you optimize ephemeral content for success?īecause these “stories” tend to last for a day, there’s a sense of urgency elicited from social media users.
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